During my final year at Nottingham Trent University, Joules came in and set a live competition brief for all the students. The brief was to construct a small collection with the over arching theme of a rainbow of colour and how you could interpret a Rainbow's End.
After researching their customer I discovered that the importance of family was at the heart of both Joules as a brand and their customers. From this I decided I wanted to design a collection which was suitable for the whole family. Initially, the thought of rainbows reminded me of the lullaby Somewhere over the Rainbow. This lead me to think about sleepwear and helped me to decide on designing a matching pyjama collection for both children and their parents.